Frequently Asked Questions
Practical answers about Pinterest marketing, analytics, and the SortPins extension.
Pinterest Marketing
What is Pinterest marketing and why does it matter?
Pinterest marketing is the practice of using Pinterest to drive traffic, build brand awareness, and generate sales. Unlike other social platforms, Pinterest functions as a visual search engine—users actively search for ideas, products, and solutions. Content pinned today can continue driving traffic for months or years, making it one of the highest-ROI channels for bloggers, e-commerce stores, and content creators.
How often should I pin new content?
Consistency matters more than volume. Most successful Pinterest marketers pin 5–15 times per day, spread throughout the day rather than in one batch. Fresh pins to new URLs perform best, but repinning your own content to relevant boards is also effective. Use Pinterest Analytics or tools like SortPins to identify which posting frequency works for your niche.
What makes a Pinterest pin perform well?
High-performing pins typically share several traits: vertical aspect ratio (2:3 or 9:16), clear readable text overlay, strong contrast, keyword-rich titles and descriptions, and content that matches search intent. Video pins and Idea Pins often get higher engagement. Analyzing top pins in your niche—looking at saves, comments, and repins—helps you reverse-engineer what works.
How does Pinterest SEO work?
Pinterest SEO involves optimizing your profile, board names, pin titles, descriptions, and alt text with keywords your audience searches for. Pinterest indexes this text to rank pins in search results. Research keywords using Pinterest's search bar autocomplete, analyze competitor pin descriptions, and create content that directly answers common search queries in your niche.
Should I focus on Pinterest or Instagram for my business?
It depends on your goals. Pinterest excels at long-term traffic, product discovery, and search-driven content—ideal for bloggers, e-commerce, and how-to content. Instagram is better for real-time engagement, brand personality, and younger demographics. Many businesses use both: Pinterest for evergreen traffic and Instagram for community building.
Pinterest Analytics
What Pinterest metrics should I track?
Focus on saves (the strongest engagement signal), outbound clicks, impressions, and click-through rate. Saves indicate content people want to revisit; clicks show traffic potential. Also track which boards, pin formats, and topics drive the most engagement. SortPins reveals additional metrics—likes, repins, and comments—that Pinterest does not always display on pins.
Why can't I see saves and likes on every Pinterest pin?
Pinterest does not show all engagement metrics on every pin in the default interface. Saves, likes, repins, and comment counts are often hidden unless you click through or use analytics tools. This makes it difficult to evaluate competitor content or trending pins at a glance—which is why analytics extensions exist.
How do I analyze competitor pins on Pinterest?
Browse pins in your niche and look for patterns in titles, visuals, and engagement. Use analytics tools to compare saves, repins, and comments across similar pins. Export data to a spreadsheet to sort by engagement and identify top-performing content formats, color schemes, and topics worth replicating in your own strategy.
What is a good save rate on Pinterest?
Save rates vary by niche, but generally a save rate above 1–2% of impressions is solid, and above 5% is excellent. Compare your pins against others in the same category rather than chasing absolute numbers. Seasonal content and product pins often have different benchmarks than informational pins.
SortPins Extension
What is SortPins and what does it do?
SortPins is a browser extension for Chrome and Firefox that adds real-time analytics overlays to Pinterest pins. It shows hidden engagement metrics (saves, likes, repins, comments), provides a Pin Analyzer dashboard, supports CSV export, detects AI-generated content, and includes advanced sorting and filtering tools. See our full feature list on the Features page or read the User Guide for step-by-step instructions.
Is SortPins safe to use with my Pinterest account?
SortPins reads publicly available data from Pinterest pages you visit—it does not require your Pinterest password or modify your account settings. The extension runs locally in your browser. As with any third-party tool, use it in accordance with Pinterest's Terms of Service. We recommend reviewing our Disclaimer for full details.
Does SortPins work on mobile?
SortPins is a browser extension designed for desktop Chrome and Firefox. Mobile browsers do not support extensions in the same way. For mobile Pinterest browsing, use Pinterest's native app and analytics; use SortPins on desktop for research and analysis workflows.
Is there a free version of SortPins?
Yes. SortPins offers free features so you can try core analytics before upgrading. Premium plans unlock advanced sorting, CSV export, AI detection, and multi-device support. Visit our Pricing page for current plan details.
How do I install the SortPins extension?
Visit the Chrome Web Store or Firefox Add-ons page (links in our site footer), click "Add to Chrome" or "Add to Firefox," then navigate to pinterest.com. The extension activates automatically and displays stats overlays on pins. For a walkthrough, see our Welcome page or User Guide.
Can I export Pinterest pin data to Excel or Google Sheets?
Yes. SortPins includes CSV export from the Pin Analyzer dashboard. You can export all collected pin data—including likes, repins, links, creation dates, and content type—and open the file in Excel, Google Sheets, or any spreadsheet application for deeper analysis.
Account & Support
How do I contact SortPins support?
Email us at support@sortpins.com or use the contact form on our Contact page. We typically respond within 24–48 hours on business days. For billing questions, include your purchase email so we can locate your account quickly.
What is your refund policy?
We offer refunds under the conditions described in our Refund Policy. If you are unsatisfied with SortPins within the eligible period, contact support@sortpins.com with your purchase details and we will review your request.
Is SortPins affiliated with Pinterest?
No. SortPins is an independent product and is not affiliated with, endorsed by, or officially connected to Pinterest, Inc. We use the Pinterest name descriptively to explain what our tool does. Pinterest is a registered trademark of Pinterest, Inc.